Nuttyness was exploring an entire visual overhaul to better stand out on confection shelves.

The new design was brighter and more colorful, made to draw the eye of any sweet tooth. I wrote a variety of flavor name concepts to further pull in prospective buyers.

Concept: The new packaging design injected a fresh sense of warmth and personality into the Nuttyness brand, so any flavor names would need to match.

At the same time, marzipan is not particularly well known in the United States, often only known as a vaguely European type of candy. My flavor name concepts were designed to bridge that gap: these names have a sense of playfulness to convey the product's sweet taste to any customer unfamiliar marzipan, and further cement the newly vivacious Nuttyness brand.

Flavor names:
Autumn Harvest
Fruityness Collection
Cloud Top Candies
Marzipan Medley