Mammoth Bar was looking for a new style to set it apart from the hordes of other health-centric energy bars on the market.

Like their product they wanted something simple but striking that would appeal to any customer, not just paleo diet proponents. I came up with a variety of naming concepts to tell their product's story in a short but engaging way.

Concept: A branding revamp which adds personality without betraying the product's health and exercise origins.

The flavor names needed to be powerful but charming to show that this is a healthy snack that anyone can enjoy. Similarly, a new brand statement would keep the focus on the bars' high energy content without restricting the product with the word paleo. A fresh tagline would further cement the brand's appeal toward any hungry customer.

Flavor names:
Macadamia Coconut Crunch
Almighty Almond Vanilla
Cashew Cinnamon Slam
Get up and Goji

Brand statement:
Hearty bars for hardy bodies
Energy in your pocket
Set the bar on high energy nutrition