Kanopy was in the middle of expanding into wider markets and needed to refresh its brand identity to position itself as a world-class source of film streaming for anyone.
I wrote new copy across Kanopy's site that was in line with the updated brand, including their about us page which better describes the company's focus on thought-provoking film streaming.
As part of the refresh Kanopy launched a new section of their site dedicated to children's entertainment. I wrote announcements, press releases, and social media posts to advertise the new offering.
I wrote copy for email and social to highlight new film releases. From themed campaigns to weekly updates, there was a constant need for short, eye-catching copy to reinforce Kanopy’s value.
