In a competitive grocery marketplace, Lowes Foods relies on PureRed to create engaging weekly print and email ads to maintain customer engagement. Fun and clever copy is a key aspect of this strategy.
Mouthwatering photography and attractive price points speak for themselves. To add personality to its brand, Lowes Foods favors punny headlines that speak to their fun, family-friendly voice.
I wrote headlines and body copy for weekly circular ads and email, as well as other incidental copy needs like new store openings that require establishing the brand's personality at a glance.
Additionally, I wrote seasonal mailers and monthly in-store magazines with longer copy to inspire customers to try new ingredients and new recipes.
These magazines often require researching tips, tricks & advice for any event where people come together to share great food.
