Gopuff delivers alcohol, snacks, groceries, and more in just minutes. Since they aim squarely at a Gen Z/young Millennial market, the brand voice must be cool, confident, and a little cheeky.
Short, catchy, a little snarky—Gopuff relies on retaining customer engagement with easy to digest app banners, pop-ups, and push notifications to capitalize on snacks & drink cravings.
The brand voice loves to flirt with innuendo to maintain a fun, hip, and memorable brand identity. Finding the innuendo limit and just stepping over it was encouraged.
Gopuff frequently works with other brands to promote products on their app. No matter the promotion though, I always had an opportunity to weave in Gopuff's unique voice.
Even outside of innuendo, the voice is always cool but never too cheesy. Writing emails provided a longer space to explore Gopuff's fun and casual style.
