As a native West Coast alcohol chain, BevMo! positions itself as a friendly neighborhood destination where customers can find affordable drinks as well as advice on what cocktails to try next.
Their brand voice is always ready to raise a toast to holidays and parties while reinforcing their unbeatable value and selection.
I regularly wrote copy for email banners that highlight current holidays (gift exchange above) or suggest creative cocktails in a fun, friendly voice.
Across in-store signage as well as BevMo!'s website banners, I wrote short, catchy copy to communicate the brand's fun and festive identity.
Occasionally, we worked on larger print projects that required balancing a lot of information and advice with the light, snappy voice for which BevMo! is known.
Past projects with BevMo! included social posts. As a direct communication with customers, there was more opportunity for playful language or wordplay.
